Ever since the first polo shirt was created in 1933, Lacoste has built on its authentic sporting heritage to bring the world style and optimism through a unique and original lifestyle for men, women and children. At the confluence of sport and fashion, Lacoste liberates, creating movement in our lives and freeing our expression. The brand’s timeless elegance is captured through a combination of creativity and classicism in every collection and line. From the beginning, the crocodile symbol has grown with each generation, becoming a rallying point beyond style. Handed from country to country, generation to generation, friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status. Both universal and timeless, Lacoste unites a large community, where everyone respects and recognises each other’s values and differences.